compare cell phone brands
compare cell phone brands
Marketing Principles – Survey 2?
A digital camera or cell phone. – Please note which one your talking about.
a.How would consumers shop for this product?
b.How far would they travel from home to buy the product?
c.Would a name brand be critical in buying the product? Explain why or why not.
d.Would the consumer compare this product with other products available? Explain.
e.What other factors would the consumer consider before purchasing?
f.What effect does PRICE have on consumers considering buying this product?
g.What effect does CHANNEL OF DISTRIBUTION have on consumers considering buying this product?
h.What effect does PROMOTION have on consumers considering buying this product?
i.What effect does PRODUCT characteristics have on consumers considering buying this product?
Cell Phone
a.By going to the cell phone store
b.5 miles or less
c.Yes, because iPhones and Blackburys are cool
d.Yes, especially with phone plans. I want what suits my needs best.
e.Price, coverage area
f.A big effect
g.Some, for instance if it is only sold on the internet, I probably wouldn’t buy it.
h.Big, especially when it has to do with price
i.Brand name recognition always is a powerful thing.